Summer 2023, Event Brand Identity
The Cincinnati Asian Food Fest celebrates the diverse range of Asian food, music, and art —introducing the area to the amazing Asian restaurants from all over the Greater Cincinnati Area. With vendors, performances, and activities, the Asian Food Fest commemorates the Asian culture that drives Cincinnati area, and offers a grand kick off for AAPI Heritage Month.
This proposed rebrand captures an energetic, inclusive, and family-friendly nature of the festival.
Current Identity
Redesign Moodboard
ENERGETIC — LIVELY — DELICIOUS — CELEBRATORY — INCLUSIVE
Original Sketches and Iterations
Primary and Secondary Logo Marks
Touch Points