Branding & Packaging, Spring 2025 + Fall 2025
During my co-op semesters at Kao Corporation, I had the opportunity to develop Nouva, a haircare brand with a full product lineup. Alongside conceptual branding and packaging, I created a final product comp to bring the brand to life. My second rotation allowed me to further build out the brand world, focusing on how Nouva extends beyond packaging and translates across touchpoints such as marketing, digital, and in-store experiences.
